The Board of Directors provides general direction and oversight of the management of the Company’s business

Maxim Krok

Non Executive Chairman

Maxim Krok – Non Executive Chairman, Chairman of the Remuneration Committee – B Proc. LLB

Over the past 30 years, Maxim Krok’s positions have included Chairman, Executive and Non-Executive Director and Shareholder of numerous private and public companies. His experience is in a remarkably diverse range of sectors including pharmaceuticals, cosmetics and toiletries, medical equipment and disposables, hygiene and sanitation, charcoal and salt production, property development, amusement parks, casinos, hotels and conferencing and retail

Over the last seven years, Maxim has been a Non-Executive Director of Heritage Brands Limited.

William McCartney

Non Executive Director

William McCartney – Non-Executive Director, Member of the remuneration committee Former MD and CEO of the Bronson and Jacobs Group, Sunspirit Aromatherapy, Australian Plantations, Essential Oils Of Tasmania, Bridestowe Estate, KenKay Pharmaceuticals for over 35 years, former Non-Executive Director Leap Legal Software. Currently, Group Director Business Development Bontoux SA William has over 40 years’ experience in the cosmetic fragrance, toiletry, food and flavour industries in Australia, South East Asia and China

Stephen Mason

Non-Executive Director

Stephen has been the CEO of the APA since 2011. He brings to the Association more than 30 year of broad experience in senior management, corporate governance, risk management, company secretarial, corporate finance and accounting roles.

He has also had broad community experience in many NFPs, charities and sporting clubs. Stephen is responsible for developing programs and maintaining contact with other NFPs and in particular our major partners, such as Ambulance Victoria.

He also works closely with our corporate partners and sponsors. Prior to joining the APA Stephen served as CEO of Creative Brands Pty Ltd, which in August 2010 was acquired by Heritage Brands (NSX:HBA) where he currently serves as Non-Executive Director and Chairman of its Audit Committee. From 1997-2007 Stephen was Finance Director and Company Secretary (1987-2007) of ASX listed Lemarne Corporation Ltd (ASX:LMC).

Stephen attained a Bachelor of Laws and a Bachelor of Commerce from Melbourne University and has a Diploma in Corporate Management. He is a Fellow of CPA Australia and the Governance Institute of Australia, where he lectured, as well as a Justice of the Peace

Brent Smith

Non-Executive Director

Brent has extensive experience in principal investment and corporate advisory through his position as Executive Director of Pitt Capital Partners Limited, the investment management and deal making arm of Washington H. Soul Pattinson & Company Limited. Brent is responsible for all aspects of the investment process and works closely with companies to realise value through corporate strategy and transactions including mergers and acquisitions, capital raisings and restructurings.

Prior to joining Pitt Capital Partners, Brent worked in the investment banking division of Citigroup and ING Barings.

Brent holds a Bachelor of Business from the University of Technology, Sydney and a Graduate Diploma in Applied Finance and Investment and is a Fellow of FINSIA.

Elliot Kaplan

Non-Executive Director – B Bus, F.Fin

A Chartered Accountant with extensive Board experience in both private and public listed companies. His experience, from both an investor and investee perspective, spans a diverse range of industries including manufacturing, environmental, distribution and services. Mr Kaplan is the former CEO and MD of CVC Private Equity Limited and has served as a non-executive Director and Chairman of a number of unlisted companies and ASX listed companies including Pro-Pac Group Limited, Cellnet Limited and Grays Ecommerce Group Limited.

Constantine Gendis

CEO / Managing Director

I’m proud to be the Managing Director of Heritage Brands supporting entrepreneurial talent and partnering with global and domestic partners to assist consumers in their search for beauty and wellbeing

Heritage Brands is at the forefront of ethical, transparent and sustainable brands that is selling the best of Australia to the world. Supported by a board, leadership team and the Heritage Brands extended family who believe that honest business is good business.

As a strategic and entrepreneurial Managing Director in the FMCG field, I love what I do. Seeing a product created from infancy until it’s sold out in store is what drives me. This, alongside with nurturing upcoming talent from all levels as well as supporting young Australian entrepreneurs, is essential to a successful work environment and commercial business.

I have an innate ability to lead, to transform businesses into accelerated top and bottom line growth, and strengthen market position and financial health that is sustainable and ethical. This can be leveraged with my breadth of top level relationships with key channel partners and industry bodies.

My career is almost at the 30-year-mark and has a strong focus on strategic development and in-depth knowledge of Global FMCG markets that includes Africa, Asia, Central and Southern Europe, UK, New Zealand and my home Australia.

Chris McGibbon

CFO / Company Secretary

“To invest in brands that will be passed down from generation to generation.”

Chris McGibbon has over 35 years’ experience in the Cosmetic Industry both in Australia and in South Africa where he qualified as a Chartered Accountant.

Chris has had both General Management experience as Managing Director of the Innoxa Group of Companies and more recently as COO , CFO and Company Secretary of Heritage Brands

Chris has seen Heritage Brands grow from humble beginnings to the Company it is today and has been instrumental in the acquisition and Due Diligence of Creative Brands, In Essence and Oil Garden Aromatherapy, Le Tan, LUMA and Cedel.

Chris will be focusing on the upgrade of the current IT systems as well as assisting in the transition from NSX to the ASX when the opportunity manifests itself.