About HB —
Curious. Collaborative. Committed.

About HB —
Curious.
Collaborative.
Committed.

We are an entrepreneurial Australian Beauty & Wellbeing company, enhancing lives of consumers, with an aussie assurance of quality, value and innovation. Heritage Brands empowers consumers to make ethical health, beauty and wellness choices. Answering the clamor for accountability and sustainability in the beauty and wellness industries, Heritage Brands gathers Australia’s best home-grown brands under one roof. Consumers have become more discerning in the beauty and wellness brands they support, valuing integrity over promised results that end up nothing more than soft claims. Answering the clamour for accountability and sustainability in the beauty and wellness industries, Heritage Brands gathers Australia’s best home-grown brands under one roof, and offers products that deliver real results while at the same time are ethically made and cruelty-free. Heritage Brands showcases products that tell a distinct Australian narrative in their innovativeness and provenance. With the best quality ingredients, the products have earned a permanent spot in Australian vanity tables and are passed down from generation to generation. Its flagship brands include first to market sheet mask and skincare line, Skin Republic and Pure Essential Oil ranges In Essence and Oil Garden. Heritage Brands’ biggest names under its umbrella are cosmetics labels Australis and Innoxa and tanning and sun protection line Le Tan. Heritage Brands puts a modern spin into these time-tested brands, infusing the latest trends and concepts into products, to meet the demands of the modern consumer.

We are an entrepreneurial Australian Beauty & Wellbeing company, enhancing lives of consumers, with an aussie assurance of quality, value and innovation. Heritage Brands empowers consumers to make ethical health, beauty and wellness choices. Answering the clamor for accountability and sustainability in the beauty and wellness industries, Heritage Brands gathers Australia’s best home-grown brands under one roof. Consumers have become more discerning in the beauty and wellness brands they support, valuing integrity over promised results that end up nothing more than soft claims. Answering the clamour for accountability and sustainability in the beauty and wellness industries, Heritage Brands gathers Australia’s best home-grown brands under one roof, and offers products that deliver real results while at the same time are ethically made and cruelty-free. Heritage Brands showcases products that tell a distinct Australian narrative in their innovativeness and provenance. With the best quality ingredients, the products have earned a permanent spot in Australian vanity tables and are passed down from generation to generation. Its flagship brands include first to market sheet mask and skincare line, Skin Republic and Pure Essential Oil ranges In Essence and Oil Garden. Heritage Brands’ biggest names under its umbrella are cosmetics labels Australis and Innoxa and tanning and sun protection line Le Tan. Heritage Brands puts a modern spin into these time-tested brands, infusing the latest trends and concepts into products, to meet the demands of the modern consumer.

Our Mission

Curious

We are motivated to continuously improve,
learn and innovate. We do not fear failure
but use this as knowledge in our creative
collaborations towards success.

Collaborative

We value inclusivity, one team, one
unifying purpose. We work hard, we
do good and we have fun.

Committed

We are proudly Australian, ethical and
honest. We hold ourselves and each
other accountable to say what

Curious

We are motivated to continuously improve, learn and innovate. We do not fear failure but use this as knowledge in our creative collaborations towards success.

Collaborative

We value inclusivity, one team, one unifying purpose. We work hard, we do good and we have fun.

Committed

We are proudly Australian, ethical and honest. We hold ourselves and each other accountable to say what we do and do what we say.

Choose Cruelty Free

We are a member of ‘Choose Cruelty Free Ltd’ (CFF) which is an independent Australian non-profit organisation. We utilise CCF guidelines for suppliers to comply to substantiate our Not Tested on Animals claim and the use of the Not Tested on Animal Bunny Logo which is registered to CCF.

We are a member of ‘Choose Cruelty Free Ltd’ (CFF) which is an independent Australian non-profit organisation. We utilise CCF guidelines for suppliers to comply to substantiate our Not Tested on Animals claim and the use of the Not Tested on Animal Bunny Logo which is registered to CCF.

Join our Team

Are you passionate about health & beauty? We are always on the lookout for exceptional candidates in a variety of roles here at HB. It could be the perfect opportunity if you’re looking to grow your sales, marketing & operations experience. You’ll enjoy a collaborative working environment, with exposure to national and international retailers. You’ll also enjoy hybrid working, with a mix of home and office based working and great perks like half day Fridays!

Are you passionate about health & beauty? We are always on the lookout for exceptional candidates in a variety of roles here at HB. It could be the perfect opportunity if you’re looking to grow your sales, marketing & operations experience. You’ll enjoy a collaborative working environment, with exposure to national and international retailers. You’ll also enjoy hybrid working, with a mix of home and office based working and great perks like half day Fridays!