Our Leadership Team

Jim Filis
Jim Filis
CEO/Managing Director

I am honoured to be the CEO of Heritage Brands, a business that has a strong history built on successful brands in the health and wellness and beauty industry. At Heritage Brands we are passionate about improving the everyday lives of people with ethical and sustainable brands. The talented team at Heritage Brands is relentless on continuous improvement and in understanding the latest trends in health, wellness, and beauty.

Having spent time at large multi-nationals in FMCG and Retail to be given the opportunity to lead such a wonderful company with so much potential is an incredible honour. The potential of Heritage Brands is endless, and I am confident that we will see our brands accelerate by delighting our consumers and collaborating relentlessly with our customers.

Karissa Mather
Blair Minter
Sales Director

Blair is a seasoned sales leader who thrives on the dynamic interplay between strategy, team collaboration, and client relationships. With over 25 years of experience in driving collaborative business partnerships, sustainable revenue growth and building high-performing sales teams, Blair has consistently delivered results within the FMCG sector ahead of the category.

Blair’s journey in sales has been marked by a relentless pursuit of excellence and a passion for cultivating meaningful connections; believing in the power of strategic planning, data-driven insights, and proactive innovation to stay ahead in a competitive marketplace. By leveraging knowledge and industry trends, Blair has spearheaded numerous successful sales campaigns that have propelled brands and businesses to new heights. Central to Blair’s leadership philosophy is the belief that a strong team is the cornerstone of success. Blair prioritises mentorship, empowerment, and continuous learning to foster an environment where every member can thrive and contribute their best. Through targeted coaching and development initiatives, Blair has nurtured talent, instilled a culture of accountability, and cultivated a shared sense of purpose among sales and wider teams.

Looking ahead, Blair is excited about the many opportunities that exist at Heritage Brands. Whether it’s driving digital transformation, navigating market disruptions, or unlocking new growth opportunities, Blair is ready to lead with vision, resilience, and a relentless dedication to excellence.

Donna Richardson
Donna Richardson
General Manager Finance and Operations

Donna is a Chartered Accountant with over 35 years’ experience in audit, financial control and commercial finance roles. She brings expertise in manufacturing, research, and retail sectors across Australian and multinational organisations. The majority of Donna’s career, over 20 years, has been in Health and Wellness, with roles at Servier Laboratories, Australian Pharmaceutical Industries, and BWX. Having previously led teams in finance, procurement and supply chain, she has a hands-on approach to being a proactive business partner. Her strengths are her ability to drive positive change and growth, both internally and through partnerships with customers and suppliers. As a recipient of our 2023 values award for Commitment, she is a welcome addition to the team.

Jim Fillis
Jim Filis
CEO/Managing Director

I am honoured to be the CEO of Heritage Brands, a business that has a strong history built on successful brands in the health and wellness and beauty industry. At Heritage Brands we are passionate about improving the everyday lives of people with ethical and sustainable brands. The talented team at Heritage Brands is relentless on continuous improvement and in understanding the latest trends in health, wellness, and beauty.

Having spent time at large multi-nationals in FMCG and Retail to be given the opportunity to lead such a wonderful company with so much potential is an incredible honour. The potential of Heritage Brands is endless, and I am confident that we will see our brands accelerate by delighting our consumers and collaborating relentlessly with our customers.

Karissa Mather
Blair Minter
Sales Director

Blair is a seasoned sales leader who thrives on the dynamic interplay between strategy, team collaboration, and client relationships. With over 25 years of experience in driving collaborative business partnerships, sustainable revenue growth and building high-performing sales teams, Blair has consistently delivered results within the FMCG sector ahead of the category.

Blair’s journey in sales has been marked by a relentless pursuit of excellence and a passion for cultivating meaningful connections; believing in the power of strategic planning, data-driven insights, and proactive innovation to stay ahead in a competitive marketplace. By leveraging knowledge and industry trends, Blair has spearheaded numerous successful sales campaigns that have propelled brands and businesses to new heights. Central to Blair’s leadership philosophy is the belief that a strong team is the cornerstone of success. Blair prioritises mentorship, empowerment, and continuous learning to foster an environment where every member can thrive and contribute their best. Through targeted coaching and development initiatives, Blair has nurtured talent, instilled a culture of accountability, and cultivated a shared sense of purpose among sales and wider teams.

Looking ahead, Blair is excited about the many opportunities that exist at Heritage Brands. Whether it’s driving digital transformation, navigating market disruptions, or unlocking new growth opportunities, Blair is ready to lead with vision, resilience, and a relentless dedication to excellence.

Donna Richardson
Donna Richardson
General Manager Finance and Operations

Donna is a Chartered Accountant with over 35 years’ experience in audit, financial control and commercial finance roles. She brings expertise in manufacturing, research, and retail sectors across Australian and multinational organisations. The majority of Donna’s career, over 20 years, has been in Health and Wellness, with roles at Servier Laboratories, Australian Pharmaceutical Industries, and BWX. Having previously led teams in finance, procurement and supply chain, she has a hands-on approach to being a proactive business partner. Her strengths are her ability to drive positive change and growth, both internally and through partnerships with customers and suppliers. As a recipient of our 2023 values award for Commitment, she is a welcome addition to the team.

Jim Filis
Di Timlin
Head of Marketing and Ecommerce

Di Timlin is an accomplished marketing leader with a distinguished record in the FMCG, Health and Beauty, and Personal Care sectors. Her extensive experience spans marketing, category management, consumer/ shopper insights, and sales with a broad geographic reach across APAC, Europe, U.S and Latin America.

Di’s is committed to nurturing marketing and digital talent, fostering an environment where creativity thrives and empowering individuals to realise their full potential. Di is excited to join the Heritage Brands team and work on such iconic brands. She considers it a privilege to lead a team with the opportunity to shape the brand’s journey and deliver sustainable growth.

Jim Filis
Jane Schinck
Head of Product

Jane is an experienced leader with over 25 years of expertise spanning Licensing, Product Development, Range Optimisation, Pricing Architecture, and Supply Chain Management.
Her ability to use market insights, global and local trends has consistently resulted in the creation of Innovative product solutions that deliver sustained growth and relevance in market.
Jane is adept at optimising existing product offerings, evolving the product mix to align with customer needs and market demands.
Her leadership extends to providing strategic direction that aligns product strategies with overarching business objectives. She is committed to mentoring her team, fostering a culture of innovation, collaboration, and continuous improvement.
Aligning sourcing strategies with organisational objectives and cultivating strong supplier relationships, Jane has contributed to sustainable growth and operational excellence. She brings to the table a proven track record of identifying cost-saving opportunities and implementing effective strategies to achieve financial objectives and enhance efficiencies in manufacturing.

Jim Filis
Di Timlin
Head of Marketing and Ecommerce

Di Timlin is an accomplished marketing leader with a distinguished record in the FMCG, Health and Beauty, and Personal Care sectors. Her extensive experience spans marketing, category management, consumer/ shopper insights, and sales with a broad geographic reach across APAC, Europe, U.S and Latin America.

Di’s is committed to nurturing marketing and digital talent, fostering an environment where creativity thrives and empowering individuals to realise their full potential. Di is excited to join the Heritage Brands team and work on such iconic brands. She considers it a privilege to lead a team with the opportunity to shape the brand’s journey and deliver sustainable growth.

Jim Filis
Jane Schinck
Head of Product

Jane is an experienced leader with over 25 years of expertise spanning Licensing, Product Development, Range Optimisation, Pricing Architecture, and Supply Chain Management.
Her ability to use market insights, global and local trends has consistently resulted in the creation of Innovative product solutions that deliver sustained growth and relevance in market.
Jane is adept at optimising existing product offerings, evolving the product mix to align with customer needs and market demands.
Her leadership extends to providing strategic direction that aligns product strategies with overarching business objectives. She is committed to mentoring her team, fostering a culture of innovation, collaboration, and continuous improvement.
Aligning sourcing strategies with organisational objectives and cultivating strong supplier relationships, Jane has contributed to sustainable growth and operational excellence. She brings to the table a proven track record of identifying cost-saving opportunities and implementing effective strategies to achieve financial objectives and enhance efficiencies in manufacturing.

Our Experts

Dr Carmel Harrington
Dr Carmel Harrington
Sleep Expert

We are thrilled to introduce Dr Carmel Harrington as our expert advisor on all things sleep here at HerDr Carmel Harrington has been working in the world of sleep for nearly 20 years. A former lawyer and educator she has a PHD in Sleep Medicine from Sydney University and consults with companies and educational institutions both here and overseas on sleep health.

An internationally recognised sleep expert, Dr Harrington is amazed at the seemingly little importance given to sleep. Research shows that sleep is critical to our physical and mental health and is fundamental to our ability to think and learn. Emerging research clearly shows that sleeping well is a key component to optimal performance and health and if we want to be at the top of our game we need to ensure we get the best sleep possible.

Dr Harrington is the Managing Director of Sleep for Health and an Honorary Research Fellow at the Children’s Hospital Westmead. She is a founding member of the Sleep Health Foundation and a member of the Australasian Sleep Association. She has written two books “The Sleep Diet” (MacMillan Press 2012) and “The complete guide to a good night’s sleep” (MacMillan Press 2014)

Pat Princi Jones
Pat Princi Jones
Aromatherapy Advocate

Our long term ambassador and devotee of 35+ years, Pat Princi Jones, continues to advise on both Pure Essential Oils barndsAromatherapy advocate and specialist Pat Princi-Jones first became interested in essential oils when she was introduced to the exotic scent of jasmine blooms more than 30 years ago and she has never looked back. With a background in teaching, she first established her aromatherapy career in the 1990s as a trainer for In Essence and then went on to become the Head of nEducation for the brand. As an associate member of IAAMA, International Aromatherapy & Aromatic Medicine Association Pat has kept abreast of current trends in the industry and promotes the principles of safe practice for this natural therapy.

Today, she is best known for her engaging and inspiring teachings on the therapeutic power of Pure Essential Oils in the aromatherapy retail sector throughout Australasia.

Pat’s most recent achievement is the release of her very own book, A Scented Life – Aromatherapy Reimagined

Dr Carmel Harrington
Dr Carmel Harrington
Sleep Expert

We are thrilled to introduce Dr Carmel Harrington as our expert advisor on all things sleep here at HerDr Carmel Harrington has been working in the world of sleep for nearly 20 years. A former lawyer and educator she has a PHD in Sleep Medicine from Sydney University and consults with companies and educational institutions both here and overseas on sleep health.

An internationally recognised sleep expert, Dr Harrington is amazed at the seemingly little importance given to sleep. Research shows that sleep is critical to our physical and mental health and is fundamental to our ability to think and learn. Emerging research clearly shows that sleeping well is a key component to optimal performance and health and if we want to be at the top of our game we need to ensure we get the best sleep possible.

Dr Harrington is the Managing Director of Sleep for Health and an Honorary Research Fellow at the Children’s Hospital Westmead. She is a founding member of the Sleep Health Foundation and a member of the Australasian Sleep Association. She has written two books “The Sleep Diet” (MacMillan Press 2012) and “The complete guide to a good night’s sleep” (MacMillan Press 2014)

Pat Princi Jones
Pat Princi Jones
Aromatherapy Advocate

Our long term ambassador and devotee of 35+ years, Pat Princi Jones, continues to advise on both Pure Essential Oils barndsAromatherapy advocate and specialist Pat Princi-Jones first became interested in essential oils when she was introduced to the exotic scent of jasmine blooms more than 30 years ago and she has never looked back. With a background in teaching, she first established her aromatherapy career in the 1990s as a trainer for In Essence and then went on to become the Head of nEducation for the brand. As an associate member of IAAMA, International Aromatherapy & Aromatic Medicine Association Pat has kept abreast of current trends in the industry and promotes the principles of safe practice for this natural therapy.

Today, she is best known for her engaging and inspiring teachings on the therapeutic power of Pure Essential Oils in the aromatherapy retail sector throughout Australasia.

Pat’s most recent achievement is the release of her very own book, A Scented Life – Aromatherapy Reimagined

Life at HB

Vanessa Rattle
Vanessa Rattle
Senior Brand Manager

As a seasoned Senior Brand Manager, I’m driven by a passion for creating impactful campaigns and navigating the evolving landscape of brand strategy and consumer insights.

Collaboration is at the heart of everything we do at HB. Our cross-functional brand teams consistently innovate and delve into data during strategic planning sessions, refining campaign strategies, and brainstorming innovative product ideas to foster a creative environment.

Balancing creativity and analytics, I ensure every detail aligns with our brand vision and objectives—from packaging to content, P&L management, and photoshoots.

Every decision is made with a keen eye on the future and its impact on our brand. From strategic planning to hands-on project management, my role as a Senior Brand Manager is dynamic, driven by opportunities, and committed to crafting experiences that delight our consumer.

Katrina Lin
Katrina Lin
NPD Manager

A day at Heritage Brands is always fast-paced and fulfilling. I like to start each day by going over our NPD launch calendar and reviewing project status. Then I usually follow up the communication with suppliers to track timelines, ensuring key milestones are met. Understanding our customer demands is important to my role. I collaborate with brand managers to cross check the new product samples that clearly tie back to brand strategy and organisation goals, synchronising the updates of budgets and go-to-market timelines. I also work with the ops team to make sure the supply chain has the necessary capacities in line with the launch schedule. In the afternoon, I may do some research on the global markets, product innovation, ingredients, and sustainability initiatives, identifying the trends and potential opportunities of constantly bringing new value to customers.

Vanessa Rattle
Vanessa Rattle
Senior Brand Manager

As a seasoned Senior Brand Manager, I’m driven by a passion for creating impactful campaigns and navigating the evolving landscape of brand strategy and consumer insights.

Collaboration is at the heart of everything we do at HB. Our cross-functional brand teams consistently innovate and delve into data during strategic planning sessions, refining campaign strategies, and brainstorming innovative product ideas to foster a creative environment.

Balancing creativity and analytics, I ensure every detail aligns with our brand vision and objectives—from packaging to content, P&L management, and photoshoots.

Every decision is made with a keen eye on the future and its impact on our brand. From strategic planning to hands-on project management, my role as a Senior Brand Manager is dynamic, driven by opportunities, and committed to crafting experiences that delight our consumer.

Katrina Lin
Katrina Lin
NPD Manager

A day at Heritage Brands is always fast-paced and fulfilling. I like to start each day by going over our NPD launch calendar and reviewing project status. Then I usually follow up the communication with suppliers to track timelines, ensuring key milestones are met. Understanding our customer demands is important to my role. I collaborate with brand managers to cross check the new product samples that clearly tie back to brand strategy and organisation goals, synchronising the updates of budgets and go-to-market timelines. I also work with the ops team to make sure the supply chain has the necessary capacities in line with the launch schedule. In the afternoon, I may do some research on the global markets, product innovation, ingredients, and sustainability initiatives, identifying the trends and potential opportunities of constantly bringing new value to customers.

Careers at HB

Are you passionate about health & beauty? We are always on the lookout for exceptional candidates in a variety of roles here at HB. It could be the perfect opportunity if you’re looking to grow your sales, marketing & operations experience. You’ll enjoy a collaborative working environment, with exposure to national and international retailers. You’ll also enjoy hybrid working, with a mix of home and office based working and great perks like half day Fridays!

Are you passionate about health & beauty? We are always on the lookout for exceptional candidates in a variety of roles here at HB. It could be the perfect opportunity if you’re looking to grow your sales, marketing & operations experience. You’ll enjoy a collaborative working environment, with exposure to national and international retailers. You’ll also enjoy hybrid working, with a mix of home and office based working and great perks like half day Fridays!