I am honoured to be the CEO of Heritage Brands, a business that has a strong history built on successful brands in the health and wellness and beauty industry. At Heritage Brands we are passionate about improving the everyday lives of people with ethical and sustainable brands. The talented team at Heritage Brands is relentless on continuous improvement and in understanding the latest trends in health, wellness, and beauty.

Having spent time at large multi-nationals in FMCG and Retail to be given the opportunity to lead such a wonderful company with so much potential is an incredible honour. The potential of Heritage Brands is endless, and I am confident that we will see our brands accelerate by delighting our consumers and collaborating relentlessly with our customers.

Blair is a seasoned sales leader who thrives on the dynamic interplay between strategy, team collaboration, and client relationships. With over 25 years of experience in driving collaborative business partnerships, sustainable revenue growth and building high-performing sales teams, Blair has consistently delivered results within the FMCG sector ahead of the category.

Blair’s journey in sales has been marked by a relentless pursuit of excellence and a passion for cultivating meaningful connections; believing in the power of strategic planning, data-driven insights, and proactive innovation to stay ahead in a competitive marketplace. By leveraging knowledge and industry trends, Blair has spearheaded numerous successful sales campaigns that have propelled brands and businesses to new heights. Central to Blair’s leadership philosophy is the belief that a strong team is the cornerstone of success. Blair prioritises mentorship, empowerment, and continuous learning to foster an environment where every member can thrive and contribute their best. Through targeted coaching and development initiatives, Blair has nurtured talent, instilled a culture of accountability, and cultivated a shared sense of purpose among sales and wider teams.

Looking ahead, Blair is excited about the many opportunities that exist at Heritage Brands. Whether it’s driving digital transformation, navigating market disruptions, or unlocking new growth opportunities, Blair is ready to lead with vision, resilience, and a relentless dedication to excellence.

Donna is a Chartered Accountant with over 35 years’ experience in audit, financial control and commercial finance roles. She brings expertise in manufacturing, research, and retail sectors across Australian and multinational organisations. The majority of Donna’s career, over 20 years, has been in Health and Wellness, with roles at Servier Laboratories, Australian Pharmaceutical Industries, and BWX. Having previously led teams in finance, procurement and supply chain, she has a hands-on approach to being a proactive business partner. Her strengths are her ability to drive positive change and growth, both internally and through partnerships with customers and suppliers. As a recipient of our 2023 values award for Commitment, she is a welcome addition to the team.

Di Timlin is an accomplished marketing leader with a distinguished record in the FMCG, Health and Beauty, and Personal Care sectors. Her extensive experience spans marketing, category management, consumer/ shopper insights, and sales with a broad geographic reach across APAC, Europe, U.S and Latin America.

Di’s is committed to nurturing marketing and digital talent, fostering an environment where creativity thrives and empowering individuals to realise their full potential. Di is excited to join the Heritage Brands team and work on such iconic brands. She considers it a privilege to lead a team with the opportunity to shape the brand’s journey and deliver sustainable growth.

Jane is an experienced leader with over 25 years of expertise spanning Licensing, Product Development, Range Optimisation, Pricing Architecture, and Supply Chain Management.
Her ability to use market insights, global and local trends has consistently resulted in the creation of Innovative product solutions that deliver sustained growth and relevance in market.
Jane is adept at optimising existing product offerings, evolving the product mix to align with customer needs and market demands.
Her leadership extends to providing strategic direction that aligns product strategies with overarching business objectives. She is committed to mentoring her team, fostering a culture of innovation, collaboration, and continuous improvement.
Aligning sourcing strategies with organisational objectives and cultivating strong supplier relationships, Jane has contributed to sustainable growth and operational excellence. She brings to the table a proven track record of identifying cost-saving opportunities and implementing effective strategies to achieve financial objectives and enhance efficiencies in manufacturing.

Helen is an experienced People and Culture leader with demonstrated success in fostering  positive and engaged team environments, through developing a strong organisational culture and aligning People and Culture practices with the company objectives. With proven capability, strong competencies  across all facets of People and Culture and all phases of an employee lifecycle.  With global experience and experiences across centralized and de centralized environments, FMCG, Financial Services and Tertiary education. Combined with her Tertiary qualification in Human Resources, she is a seasoned professional.

Helen, will be a great addition to the Heritage Brands team, her passion on People & Culture and focusing on a workplace culture where individuals have a positive work place experience and can grow and develop in their careers, is completely aligned to Heritage Brands.

A day at Heritage Brands is always fast-paced and fulfilling. I like to start each day by going over our NPD launch calendar and reviewing project status. Then I usually follow up the communication with suppliers to track timelines, ensuring key milestones are met. Understanding our customer demands is important to my role. I collaborate with brand managers to cross check the new product samples that clearly tie back to brand strategy and organisation goals, synchronising the updates of budgets and go-to-market timelines. I also work with the ops team to make sure the supply chain has the necessary capacities in line with the launch schedule. In the afternoon, I may do some research on the global markets, product innovation, ingredients, and sustainability initiatives, identifying the trends and potential opportunities of constantly bringing new value to customers.

Being the Senior Brand Manager for Wellness at Heritage Brands gives me the opportunity to shape the future of two of Australia’s leading aromatherapy brands. It’s a dynamic and fulfilling role that combines creativity, strategic thinking, and a genuine passion for supporting our customers on their wellness journey.

Every day, I have the pleasure of bringing the transformative benefits of aromatherapy to life—whether by launching innovative products or refining brand stories that deeply resonate with our audience. Collaborating with cross-functional teams across product development, sales, retailers, and agencies, our mission is to make natural wellness accessible and inspire consumers in a competitive market.

This role is about more than managing brands; it’s about nurturing them, building meaningful connections with consumers, and fostering a culture of wellbeing. It’s a privilege to lead Heritage Brands’ aromatherapy portfolio, ensuring they remains trusted, innovative, and impactful in homes across Australia.